Launching of Levi's Revel @ The Spring, Kuching

Start off in fall 1934, Levi's took a risk that forever changed the course of women's fashion by introducing the first ever women jean - Lady Levi's. Today, the brand that invented women's jeans and set the new standard in fit with Levi's Curve ID 2010, once again helps women find the perfect fitting jeans with the launch of Levi's Revel Jeans. Fueled by a quest to create the "perfect jeans", Levi's Revel offers patent-pending shaping technology, the highest-quality denim fabric, and innovative design details all in an engineered fit that helps women around the world look and feel best everyday. The launch for Kuching was held at tHe Spring Mall. A fashion party event was held at the North court of tHe Spring mall.

 

 

 Showcasing the latest collection of Levi's. I was so excited to be invited to the event.

 

 

 The Levi's design team was inspired by a woman's desire for comfortable jeans that enhance her shape while highlighting her best features. After years of R&D they are proud to present the Levi's Revel jeans. According to Anitha Narayanan, Commercial Director of Levi Strauss Malaysia, with the launch of Levi's Curve ID, they recognized every woman right to have a great fitting pair of jeans. Levi's Revel takes that curve innovation one step further by actively shaping woman's body, giving her the legs and the butt she always wanted. From the fitting room mirror to walking down the street with she will feel great and best of all it is the comfy pair of Levi's. The after party event was held at the Indigo Room. Which looks a bit like the old school classroom. The drink that they serve truly local. The cocktail is a mix of Tuak and Grapes Soda.

 

 

 

We get to meet Deborah Henry that night too.