tHe Spring’s RAD Campaign, Rock A Denim!

Ever wondered what fashion would be like if it could never go out of style? From 14^th to 20^th October, tHe Spring proudly presents to you, the RAD Campaign, Rock A Denim!

Organized and managed by tHe Spring Shopping Mall, the campaign will showcase tenant’s denim collections through fashion show, tenant’s in-store promotion and shopper redemption.

Be awestruck with The Biggest Jeans at tHe Spring! Endorsed by The Malaysian Book of Records, we are proud to break the old standing record of The Biggest Jeans in Malaysia. In collaboration with the RAD Campaign, there will be in-house denim promotions from Levi’s, Padini Concept Store and GUESS!

  

Surround yourself in a heap of radical events, highlighted as below:

·         Rock A Denim Instagram Contest

Don’t forget to join our Instagram contest and follow our newly created Instagram account, @thespring_kch.

·         Shoppers Redemption featuring SERENI & SHENTEL, 14^th to 20^th October

Get chic and classy with SERENI & SHENTEL’s limited edition denim headbands! Spend a minimum total of RM250 at any stores in tHe Spring in a single receipt to be eligible to redeem your limited edition denim headband for the price of RM30 only! Terms & Conditions apply.

• Denim Art Showcase , 14^th to 20^th October

In collaboration with the RAD Campaign, Limkokwing Institute of Creative Technology, Sarawak Artists Society (SAS), Universiti Teknologi Mara (UiTM), and Universiti Malaysia Sarawak (UNIMAS) have come onboard with extraordinary handmade art pieces crafted from denim. This denim art serves as an avenue in support of our home-grown talents.

·         Levi’s ® REVEL Roadshow, 18^th to 20^th October, Centre Court A&B

LEVI’s proudly introduces the new Levi’s REVEL, a new revolution in shaping jeans. Come try on their new Levi’s ® REVEL jeans and have your photo taken in their 360 degree photo booth! Receive a complimentary 4GB thumb drive and a RM20 voucher, no purchases required!

·         Rock A Denim presented by Levi’s ® Brand, 18^th  & 19^th October

a)18^th October, 8pm

An exclusive by invite only event, featuring Levi’s and hosted by our very own local celebrity, Miss Universe Malaysia 2011, Miss Deborah Henry. Join the Instagram Contest to win a pair of invites to this event. Also, from 11^th to 17^th October, any in-store purchase made at Levi’s store at tHe Spring entitles Levi’s members to a pair of invites. Non members purchasing RM400 and above will be entitled to a pair of invites to the event and also a Levi’s membership!

b)19^th October, 4pm

A fashion event open to public, featuring the Levi’s ® brand.  

• Wacoal Pink Ribbon Campaign Launch, 20^th October 2013, 3.00pm, North Court

Join WACOAL in launching their Pink Ribbon Campaign with Miss World Malaysia 2013, Melinder Kaur Bhullar. There will be lucky draws and pink kits to be given away. Redeem a free panty when you do your fitting with Wacoal. T&C apply.

Last but not least, tHe Spring management would love to express our gratitude to our campaign partners; Sereni&Shentel, Shu Uemura, Richard & Iris, Volkswagen, Alvin Leong Academy of Photography, and Citadines Upland Kuching for their support throughout the RAD Campaign.